The New Media Age Effectiveness Awards were announced on Saturday night at a glittering ceremony at the Grosvenor House Hotel, London. Amongst the winners was romance publishing giant Harlequin Mills & Boon, who won the Retail category award for its newly redesigned website - http://www.millsandboon.co.uk/
'This is fantastic news,' says Tim Cooper, director of direct and digital marketing at Mills & Boon, and the brains behind the company's new digital initiatives. 'The new Mills & Boon website is a showcase for our new eBooks, and also offers an online community for romance fans.'
Since the launch of the new website earlier in the year, Mills & Boon has reported an exponential gr
owth in monthly eBook sales and is leading the publishing industry in terms of online sales.'We are in an increasingly instant and on-demand world.
owth in monthly eBook sales and is leading the publishing industry in terms of online sales.'We are in an increasingly instant and on-demand world. The new Mills & Boon website and eBook offering is our way of responding to the changing face of publishing and taking the lead - and we are receiving a fantastic repsonse from readers as a result.'
Do you visit the M&B site? And do you buy your books from there - or from the shops?
Are you buying lots of ebooks or sticking to the traditional paper and print versions?
And have you joined the M&B (or eHarlequin) Community yet? If so, what do you think? If not come along and join us.
And have you joined the M&B (or eHarlequin) Community yet? If so, what do you think? If not come along and join us.
2 comments:
Fantastic news for M&B & their authors!
I didn't think I'd ever get into ebooks but I'm LOVING being able to buy M&B at an instant. Great news for the 'shelf' life of these wonderful books too. I now buy all my category romance books online, and it's also made it easier for me to try different series that I otherwise wouldn't. Great thing about ebooks is there's less guilt about adding to the TBR because they're invisible to prying eyes. ;)
I buy both as I like paper for my keepers but ebooks are great to have on my laptop when I'm away in my touring caravan - instant library!
Post a Comment